Growth Marketing Manager– US
\nMiami, Florida
\n \nThe Person We Want
\n \nWe're looking for a builder and operator.
\nSomeone who sees revenue falling and immediately wants to understand why.
\nSomeone who can find the problem in the data, develop the strategy and personally execute the solution.
\nSomeone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all
\nYou should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.
\nWe want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.
\n \nWhat You'll Own
\n \nDrive profitable Ecommerce growth across multiple consumer brands
\nPersonally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels
\nDevelop acquisition strategies across paid social, paid search, landing pages, offers and funnels
\nOwn CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance
\nIdentify growth opportunities using Shopify, GA4, advertising platforms and customer data
\nBuild rigorous creative testing programs around hooks, audiences, messaging, formats and offers
\nPartner with Creative to turn performance insights into better advertising
\nImprove onsite conversion through CRO, landing page testing, merchandising and promotional strategy
\nWork with CRM and retention resources to improve repeat purchase and LTV
\nDevelop launch and growth strategies for new products and brands
\nAllocate marketing dollars based on incremental growth and profitability
\nMove quickly from data → insight → test → execution → scale
\n \nWho We're Looking For
\n \n7+ years of hands on performance and growth marketing experience
\nProven experience scaling Ecommerce or DTC brands
\nAdvanced experience personally managing paid media performance
\nDemonstrated ownership of significant paid media budgets
\nDeep understanding of creative strategy and performance creative
\nStrong understanding of Shopify, GA4, attribution and Ecommerce analytics
\nExperience with CRO, landing pages, funnels, offers and customer acquisition
\nStrong financial understanding of CAC, LTV, gross margin and contribution margin
\nExperience across multiple brands or categories is strongly preferred
\nBeauty, personal care, wellness, healthcare or CPG experience is a plus
\n...About VivoSense VivoSense is a science and technology company specializing in digital health technologies (DHTs), including wearable sensors, mobile... ...Bachelors degree in computer science, Engineering, Information Technology, Science, or a related discipline, or equivalent...
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