Job Description

Digital Marketing Manager

Seeking a Digital Marketing Manager in Virginia. The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.

Responsibilities

• Establish and develop digital marketing omnichannel plan
• Supervise and direct in house digital strategy group and external agencies
• Establish digital promotional campaigns
• Direct and oversee all digital channels to ensure brand consistency and mitigate risk
• Prepare digital technology systems growth and adoption strategy

Requirements

• A Bachelor's Degree in Marketing, MBA a plus
• 10+ years' experience leading strategic digital marketing initiatives that drive business results
• At least 5 years of experience in P&L, budget, and personnel management
• Advanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C world
• Extensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principles
• Proficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certifications
• High level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principles
• Strong team leadership and effective communication skills

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